A Division of the Dealership Performance Council

RV Performance
Council

"The standard for dealership performance — automotive and RV."

The first curated group of independent RV consulting and technology experts organized under one institutional roof — built for dealer groups, OEM programs, and private equity operators who need whole-dealership performance, not five separate vendors.

"I don't work for the Council. I sit on the Council."

Why Now

The RV market has the same gap the automotive market carried for decades.

RV dealer groups are growing. OEM programs want whole-dealership coverage. Private equity is moving into the space. No single independent operator can serve that demand alone — and until now, nothing has organized the best of them together.

Every Council member keeps their own brand, their own clients, their own methodology. What changes is how they show up: coordinated around a shared standard, working the same engagements side by side, presenting as one bench instead of five separate calls. That's what the Council adds — a bigger stage, better mandates, and a unified market identity no solo operator could build alone.

$500K+
Annual Service Dept. gross profit increase delivered per location by Council fixed ops leadership at recent dealer group engagements
$25–50K
Typical monthly gross profit increase in an average-sized store through Council service sales process work
40+ yrs
Combined fixed operations and technology consulting experience anchoring the founding roster
Where We Cover the Market

Two disciplines. Built to travel together.

The RV Division is launching with a focused, deliberate footprint — Fixed Ops and Technology — rather than a roster stretched thin across every discipline on day one.

MILE 1

RV Fixed Ops Performance

Early Mover

Scattered individual operators serve this market today — no organized peer standard. The Council brings a documented process: eliminate scheduling surprises, close process and compliance gaps, and build a fully customized service sales approach around each dealership's own staff and goals.

MILE 2

RV Technology

First Mover

No credible organized technology advisory exists in RV today. The Council covers the full stack — private-label menu and performance technology, retention platforms, and the industry's first Mobile RV Tech Dispatch network, matching certified mobile techs with dealerships, consumers, and manufacturers on demand.

Featured Members

The names anchoring the RV Division today.

A growing bench of independent experts sits on the Council — the founding names below are the start, not the whole roster. Every seat reflects a documented track record of results and a shared standard of professional integrity. Named, invitation only.

RR

Roy Reynolds

RV Anchor · Riding With Roy

The RV Division's founding anchor, with a track record built on results — recent Dealer Group clients have grown Service Department gross profit by $25,000–$50,000 a month in an average-sized store, over $500,000 annually per location at scale. Fully customized programs, no junior or unknown trainers. Also architect of the industry's first Mobile RV Tech Dispatch network.

RC

Ricky Cornelius

Fixed Ops Coach · Independent

12+ years coaching RV and automotive fixed operations departments to above-industry standards across the US and Canada, serving as a resource and accountability partner for dealership management teams. Evaluates service and parts operations to identify the processes needed to reach maximum profitability, building on earlier work training fixed ops personnel and holding dealer principals and GMs accountable for performance at Dealer Pro Training Solutions.

CM

Craig Magnuson

Fixed Ops & Parts Performance

41 years of hands-on experience across the automotive and RV sectors, with a practical, results-oriented record in service and parts management. Proven track record driving sustainable growth, customer retention, and long-term profitability in fixed operations.

RD

Randy Doncaster

Fixed Ops Leadership

28 years of leadership across the automotive and RV industries, with a track record in operational excellence and customer satisfaction. Recipient of the Tomorrow Wood Group President's Award for driving results and high standards of service.

CP

Chris Payne

RV Technology & Diagnostics

Six years in the RV industry as an RVTI Certified Technician, combining hands-on technical precision with a Computer Science background and multiple cybersecurity certifications. Brings a modern, tech-driven approach to diagnostic troubleshooting and dealership systems.

PD

Pal Dosjack

Fixed Ops — Service & Warranty

Automotive and RV industry expert since 2004, focused on the service side since 2007, with a reputation for technical excellence and reliable management. Holds Hendrick Automotive Master Certification, multi-year GM certifications, and factory warranty certifications across Winnebago, Forest River, and Thor.

One Call

A coordinated bench of specialists.

For RV dealers, dealer groups, and manufacturers: one point of contact gets you fixed ops and technology working together, fully customized to your stores and your goals.

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